Today’s marketplace is hyper-competitive, challenging organizations to rise above the noise, have their message heard and grow. Albuquerque, by Ernst Haas, is an artistic representation of this struggle. Which gas station or hotel would you choose?
My approach begins with a quick assessment of a business's challenges and assets, informed by a thorough study of its internal and external landscape and the indentification of the barriers to achieving its goals. Add momentum to your marketing by contacting LuLyn Communications so we can help move your brand forward.
Strategy and Tools for Execution
I propose a strategy and solution using the appropriate tools from my marketing communications toolbox and deployed to create the greatest potential for market impact and sustained momentum.
While my recommendations can be executed using your internal team, I am also happy to roll up my sleeves and support the execution of my proposal.
Depending on your overall goal – it could be to build awareness, to differentiate, to position or reposition, to penetrate, to shift attitudes, to motivate behavior – measurable goals must be put into place at the onset of a program to quantify momentum and to inform and refine the direction of the effort. Metrics can be customized and tracked in a variety of ways, including through sales systems and online interactions.